Yashish Dahiya’s Secret To Success in Policy Bazaar Revealed

Yashish Dahiya is the CEO and co-founder of Policy Bazaar. Even though he implemented a long-term strategy in his startup, he is able to reap benefits in less than 5 years. Before launching the Policy Bazaar, Yashish Dahiya was associated with First Europa. He worked as CEO of the global online insurance broking company. Dahiya was successful in managing and expanding the business in 8 geographical regions. He worked with an online travel agency, ebookers.com as Managing Director.

Success & Achievements of Yashish Dahiya

Yashish Dahiya started his career at Illinois Tool Works as Business Unit Head. Later, he moved to Bain & Co. as Management Consultant. Yashish Dahiya is associated with various companies in different capacities. He is the non-executive director of RattanIndia Infrastructure Ltd. He holds the independent non-executive director of RattanIndia Power Ltd. and CEO of ETechaces Marketing & Consulting Pvt Ltd.

The co-founder and CEO of Policy Bazaar, India’s largest financial services comparison site is associated with the company since its inception (2008). He is the co-founder and CEO of First Europa from April 2005 to May 2008. The company is involved in the insurance aggregation in 9 countries.

As a Managing Director of Ebookers Plc from June 2003 to April 2005, he ran three brands of Ebookers, Travelbag, Bridge the world. He was successful in promoting the brands online. New products were added in the market as well.

Yashish Dahiya worked as consultant at Bain & Company between August 2001 and June 2003. He was instrumental in implementing the Vodafone consumer strategy, production & transport rationalization at Borealis, and various PE deals which had great strategic perspective.

He was the business head of the Illinois Tool Works (India). Also, he was associated with the company in between July 1996 and April 2000. The business unit headed by him handles plastic strapping which had two factories.

Education of Yashish Dahiya

Yashish Dahiya completed his schooling at Lawrence School Sanawar from 1981 to 1988. He completed his A-levels in Science, Maths, Computers, and Electronics in between 1988 and 1990.

He completed B. Tech from IIT, Delhi in between 1990 and 1994. Yashish Dahiya pursued PGDM in General Management and Finance from IIM, Ahmadabad from 2000 to 2001.

Entrepreneurial skills

Policy Bazaar is successful in educating the customers. The founder of the company focused on education so that the customer can make an informed choice. The company is quite successful in increasing the life insurance and health insurance penetration in India. Bookings of 20% of India’s insurance policies is through the Policy Bazaar. It accounts for 7% of the retail health insurance plans as well. Policy Bazaar helps individuals to understand about various products. They can analyze products and buy from the website.

The company employs about 2600 people and it is one of the successful e-commerce companies in India. The worth of the company is around $400 million. Even though there was tough regulation in India, the company is able to grow and it captures more than 90% of online insurance business in India. Hence, there is no competitor to Policy Bazaar at the moment.

Dahiya joined the advisory board of fitness start-up, Fitso. Dahiya has a deep understanding of startups. The Fitso app is useful in shedding excess weight by offering useful resources in various forms. It is possible to hire a personal trainer with the help of the app.


yashish dahiya as ironman

Yashish Dahiya won the Young Alumni Achiever’s award 2017 by IIMA for his entrepreneurship.

Dahiya represented India at Swimming Masters World Championships in Kazan in 2015.

He holds the fastest Ironman in India or abroad across all age groups.

He is the fastest Olympic distance triathlete in India for all age categories above 25.



Rutavi Bhatia

Author at Coworking India Magazine. I love writing about entrepreneurship, innovation and technology.